The AI Course Setup Tool

Written By Rachel Harris

In partnership with the PGA TOUR, announced the first-ever AI application used during a tournament to assist Rules Officials with course setup each day. The AI Course Setup Tool Presented by Morgan Stanley provides agronomists and officials with years of data at their fingertips while they set pin and tee locations. It also provides filters and access to simulations to confirm potential outcomes.

My Role:

  • Negotiated partnership detail, obtained budget approval ahead of THE PLAYERS deadlines

  • Collaborated with the TOUR to craft earned and owned media strategy, and digital content

  • Ensured Morgan Stanley brand positioning was integrated in overall messaging

  • Promoted partnership internally at Morgan Stanley via employee articles and conference calls

  • Coordinated in-person demo event with PGA TOUR Rules Official for Morgan Stanley guests at TPC Sawgrass

Rachel Harris
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Personalized Onboarding Video