Welcome to my professional portfolio
Below is a curated showcase of my career journey in crafting innovative and measurable marketing strategies across businesses, channels, and audiences.
I invite you to explore each project to see detailed information on the programs and understand my role in their success. To view, simply click the image or title.
As I continue to embrace new challenges and opportunities, I am eager to bring my expertise to a forward-thinking organization that values creativity and impact. If you are interested in collaborating or discussing career opportunities, please feel free to connect with me via email or schedule time to speak directly.
The AI Course Setup Tool
Negotiated brand presence and defined messaging strategy for The AI Course Setup Tool Presented by Morgan Stanley, a tool bringing innovation to the set up of each hole during THE PLAYERS Championship 2025
Personalized Onboarding Video
Built and managed a real-time personalized video for new retail brokerage and retirement account holders which led to increased initial funding and trading behavior
“Tour Through Time” Augmented Reality
Led strategy, development, testing and measurement for “Tour Through Time”, an AR experience at THE PLAYERS Championship 2024, and as owned promotional channels for the experience
Eagles for Impact
Created branding strategy including word mark for this charitable program and worked with the PGA TOUR to build out the Eagles for Impact integration on their mobile app.
Women Dressing Women
As owner of arts & culture sponsorships, managed partnership on “Women Dressing Women,” the Costume Institute’s Fall 2023 exhibition at The Metropolitan Museum of Art
Steps To Better Banking Onboarding Program
Owned strategy, content and deployment of Steps To Better Banking, a consumer and small business deposit onboarding program which provided resources, educational tools, and account details.