Eagles for Impact

Written By Rachel Harris

Eagles for Impact is an initiative launched by Morgan Stanley in 2017 as part of their partnership with THE PLAYERS Championship, which embodies the Firm's values of integrity, teamwork, and giving back. Through this program, Morgan Stanley donates $5,000 for every eagle or double eagle scored during the tournament, culminating in over $2 million in contributions since its inception. The past four years, Eagles for Impact has benefitted Significant First Tee, an organization which focuses on youth development by inspiring young leaders and equipping them with essential life skills through golf.

My Role:

  • Managed strategy and mechanics of Eagles for Impact program cross-channel as part of my golf sponsorship duties

  • Analyzed previous Eagles for Impact creative results, overhauling the Eagles branding and the channels in which it is featured

  • Led all PGA TOUR App integration efforts, working with their team to build an Eagles for Impact “card” to track donations and view videos of eagles made and expanding the entry points to this card across the app

  • Created Eagles for Impact wordmark to aid in program awareness and association with Morgan Stanley; the wordmark is featured prominently in the TOUR App placements for Eagles for Impact

  • Built messaging framework for PLAYERS topics; included Eagles for Impact and partner First Tee, providing suggested messaging and creative assets

  • Reviewed and/or helped create all Eagles for Impact assets from the PGA TOUR and First Tee for cohesive messaging and branding, and routed for key stakeholder reviews as needed

Rachel Harris
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